Why the human touch still wins in an AI‑supported sales process
Technology and AI are changing how companies find, engage and win customers. Yet at every stage of the sales process, from first contact to closed deal and beyond, it is people who build the trust that turns interest into business.
Join a panel of experienced sales leaders for Sales Training for Business Growth, a practical session exploring how to combine modern sales tools with the human skills that make selling successful.
Drawing on decades of real‑world experience, from national brand launches to building structured sales systems, the session will give participants practical approaches they can apply in their own business straight away combining human, technology and AI capabilities.
What Will You Learn?
This session will explore:
- Why human involvement remains critical at every stage of the sales process.
- How to use technology and AI to support, rather than replace, your sales team.
- Building a clear, repeatable sales structure that supports growth.
- Creating and nurturing the human‑to‑human connections that win customers.
- Lessons from launching and growing major consumer brands in Ireland.
- Helping sales teams stay adaptive, productive and innovative.
- Thinking differently to meet changing business and sales goals.
Who Should Attend?
This session is suitable for:
- Business owners and entrepreneurs.
- Sales managers and sales team leaders.
- Sales and business development professionals.
- Managers responsible for growth and customer relationships.
- Anyone looking to strengthen their sales process in an increasingly digital environment.
About the Speakers
Vincent Leonard – CEO, Sales Process Advisors. With a background in financial services sales and as a director of a large consultancy, Vincent helps SMEs make sales more effective and predictable. Through Sales Process Advisors he clarifies sales strategy, builds simple processes and the skills to run them, and onboards new recruits quickly, delivering higher sales volumes and better margins through practical improvements, including the smart use of digital platforms and AI.
PJ Holmes – Director, Holmor Ltd. A Limerick native with 40 years of senior management experience with multinational leaders, PJ has enjoyed successful periods at Tayto, Pepsi and Kerry Group. As National Sales Manager at Tayto Crisps, and later as manager of the Walkers Crisps launch into Ireland from 2000 to 2002, he worked alongside Roy Keane and Gary Lineker. PJ will share the sales and marketing lessons from his career and how they apply to SMEs today.
Carl Ashley – Sales Manager, DB. Carl has more than 20 years of experience in sales, prospecting, sales training and lead generation. Through working with business owners, financial controllers and accounts teams, he has a talent for identifying problems and matching them with the right solutions. He has expert knowledge of integrated software that works with many CRMs, and is highly regarded for his understanding of the human‑to‑human connections that drive successful selling from start to finish.
Peter Wood – CEO, Iridium Consulting. Peter mentors companies and leaders facing challenges and opportunities that require teams to think differently in support of business and sales goals, and that rely on people staying adaptive, productive and innovative.
Chris Heaney – CEO, WebDevBuilders Ltd. Chris leads WebDevBuilders, an award‑winning Irish software and web solutions company that helps businesses streamline operations and scale through smart technology. He is the founder of the Limerick IT Summit, an annual event bringing together SME leaders, technologists and innovators from across the Mid West, and is involved in the Mid West Mentoring programme and Limerick Chamber. Chris’ extensive expertise encompasses AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisatio) and SEO (Search Engine Optimisation).
Presented by Halo Effect in partnership with Limerick Chamber Skillnet.
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