Ready for 2027: help us showcase Limerick

Limerick is getting ready to welcome the world in 2027.

Ready for 2027 is a new place-branding campaign developed by Limerick City and County Council to help local businesses, communities and organisations build excitement ahead of one of the most significant international sporting occasions ever hosted in the region.

The campaign provides participating businesses with a distinctive visual identity that can be used to dress shopfronts, windows and customer-facing spaces. By adopting the branding, businesses can help create a strong and welcoming sense of occasion across Limerick and Adare.

More than one event

While 2027 will provide an exceptional international showcase for Limerick, the opportunity extends well beyond a single tournament.

The Ready for 2027 campaign can support a wider ambition to establish Limerick as a leading golf destination, offering visitors access to outstanding courses, quality accommodation, hospitality, attractions and experiences throughout the city and county.

It is an opportunity to:

  • build awareness of Limerick as a golf tourism destination;
  • encourage visitors to spend more time exploring the city and county;
  • connect golf with Limerick’s food, culture, heritage and hospitality offering;
  • showcase local businesses to domestic and international audiences; and
  • create a lasting tourism and economic legacy for the region.

Businesses do not need to operate directly within the golf sector to participate. Hotels, restaurants, cafés, retailers, visitor attractions, transport providers and professional services can all play a part in presenting a consistent and welcoming message.

Get the Ready for 2027 branding

Fill in your details below and we will email you the Ready for 2027 branding to download straight away.

    How the branding can be used

    Businesses can use the campaign materials to create attractive window displays and complement their existing premises and branding.

    The pattern elements can be scaled, cropped and rotated to suit different window sizes and layouts. Green and white versions are available so that businesses can select the most appropriate option for their setting.

    Possible uses include:

    • shop and office windows;
    • hotel, restaurant and café entrances;
    • reception and customer-service areas;
    • in-store promotional displays;
    • printed promotional material; and
    • approved digital communications.

    Why take part?

    By displaying the branding, your business can:

    • demonstrate its support for Limerick and the wider region;
    • contribute to a coordinated and attractive destination experience;
    • build anticipation among customers, employees and visitors;
    • associate itself with the positive opportunities arising from 2027; and
    • help promote Limerick’s longer-term potential as a golf and tourism destination.

    A strong collective effort will help ensure visitors encounter a clear and consistent welcome, whether they are staying in Adare, exploring Limerick City or travelling throughout the wider county.